I've had a flash of inspiration thanks to those retail geniuses at Asda
In order to increase C&P's market share to a very tasty 0.008% and therefore a great investment target for all those hedge funders out there this week coming all books at C&P stores are reduced to ONE POUND* Yes, that's right folks you heard correctly, ONE POUND ONLY*
You see, it's footfall is the name of the game, punters through the door. Bugger this profit nonsense...
*stickered items only