The Future Is Now!

I don't want to be pessimistic as our business depends upon it but really, honestly, when you look at something like this, what future is there for dead tree media in it's current form?

How long are we looking at here, 5? 10 years?

Update:

'Four of the five best-selling novels in Japan in 2007 belonged to an entirely new literary form called keitai shosetsu: novels written, and read, on cell phones.'
- Time magazine (online)