A lady comes in and asks for a book.
We do not have it.
She asks if she can order a copy and I say "yes".
The book arrives and we keep it aside for the nice lady.
The nice lady comes in.
Turns out she does not want to buy the book after all. No. Her husband wrote it.
Does this strike you as the best way to get a book into bookshops? Deception? Why not just be up front? Or maybe, just maybe, the book is a pile of &*&£