So, you're a bookshop in one of the most prominent positions tourist-wise in the capital just by the big wheely thing on the river. What do you put in your windows? What sort of books do you think might entice passing visitors to pop in for a lovely momento of their stay? What do you think would be eye-catching, jump out and scream, 'Shop Here!'?
Answer: A 3 for 2 promotion of re-jacketed, retro, paperback Penguins in one of your huge windows. A 3 for 2 promotion of 'reading around the world' paperbacks in another of your big windows. And a big pile of the Lauren Child illustrated Pippi Longstocking in the third of your big windows. (And 1 copy of The London Eye Mystery)
Now, the re-jacketed Penguins are very handsome and the reading the world promotion is very interesting and the Pippi Longstocking is gonna be huge this christmas BUT, In The Windows! By The Big Wheely Thing! Are You Mad! C'mon People, This Ain't Rocket Science!