Brilliant stuff...First of all a lady comes in and sidles up to me.
"Do you know someone called Gabrielle?"
That's my mum's name.
"Oh well I go to the same hairdresser. He said he'd been to your shop and that it was great. Now I'm here to have a look and it is lovely."
That's the old gossip grapevine at work.
Then a couple with a Rough Trade bag come over and buy a pile of books. I love Rough Trade and launch into an anecdote about the time when...blah blah blah. As a shop Rough Trade has always been my idea of the "ideal" independent. I am rather over excited to find out folk that love Rough Trade like our shop too. It turns out they are readers of this blog come to visit. They don't even live in London!
That's the flash new internet/blogging grapevine for you.